Responding to people talking about your brand on social media is a must. People expect excellent customer service, and social media gives you the perfect platform to provide it. It will change and shape how people perceive and speak about your brand. Social media management isn’t easy. Companies often take a ‘set it and forget it’ approach, but you’ll find that the most successful companies have dedicated social media platform managers. It takes time. But what if you don’t have that time to give?

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