You have heard the importance of staying consistent in your business, but why? Branding consistency has been in our lives for many years. We respond strongly to similarity within brands. Companies like Apple or McDonalds have been influencing us with clean and modern design and nostalgia of growing up with such a famous fast-food chain.

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The name automation can scare off a lot of people. Assuming the worst – they fear automation is only for the technical, computer-minded people with knowledge in how to program computers. But tools and technologies have come a long way in the last decade. The big scary world of “automation” has taken on a new meaning. Today business automation is far more accessible and can be found in the form of tools, processes or even specialized services designed to save time.

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Do you know who your business is targeting? I am not talking about core groups or millennials versus baby boomers, I am talking about getting really personal. In order to be sure that you are targeting the right people you must personalize your targeting efforts. I am talking about creating buyer personas. So, why do you care about this, well a well-crafted buyer persona allows you to personalize your marketing messages down to the customer’s behaviour patterns, motivations and goals.

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Currently there is a wide variety of tools and solutions available to produce content on the internet. These include out-of-the-box solutions that require zero coding or technical expertise and span all the way to fully custom coded dynamic solutions. Many of the top competitors in this space have found a happy medium that allows new users a friendly and easy to navigate environment while enabling power users to push the limits of what is possible.

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